Apple; A BCG Matrix Analysis
Number of pages:
6
ABSTRACT:
This 6 page paper uses the Boston Consulting Group matrix to examine the well known computer company and developer of the iPod; Apple. The matrix identifies different product types by categories with the labels of stars, cash cows, question marks and dogs. The bibliography cites 6 sources.
FILE NAME:
File: TS14_TEappleBCG.rtf
Send Me This Paper
Back to Papers